Janie (Liz) DeLaney
CEO

Janie E. DeLaney, the visionary owner of Lif By Liz, LLC, is a testament to the power of determination and unwavering faith. Her journey began in April 2018 when she was diagnosed with retinal dystrophy, a condition that could have derailed many, but not Janie. Instead, it fueled her determination to pursue her dreams with even greater resolve.


A true lover of literature, Janie's passion for reading remained unshaken despite her diagnosis. She refused to let her condition hinder her love for books, adapting to new ways of enjoying the written word. This indomitable spirit led to the birth of Lif By Liz, LLC, a business that reflects her resilience and commitment to making her dreams a reality.


In Janie's eyes, beauty transcends societal standards. She firmly believes that "beauty is in the eye of the beholder," acknowledging that true beauty is a matter of perception and individual interpretation. Lif By Liz, LLC, embodies this philosophy, showcasing beauty in unique and unconventional ways. Through her business, Janie invites others to see beyond the surface and embrace the diversity of beauty that exists in the world.


Janie's journey has been anchored by her unyielding faith, drawing strength from the biblical verse, "Now faith is the substance of things hoped for, the evidence of things not seen" (Hebrews 11:1). This unwavering belief has been her guiding light, allowing her to overcome obstacles and inspire those around her.


Janie E. DeLaney is not only the owner of Lif By Liz, LLC, but also a beacon of resilience, faith, and a living example of turning dreams into reality, no matter the challenges life presents.

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